Job Paid Media Strategist - AntiSocial, Toronto

Who We Are
At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it is brainstorming with colleagues, hanging out with our office dogs, or enjoying weekly events, we keep our work environment vibrant, inclusive, and fun. Each year, we also encourage our people to spend a month exploring the world, whether that means working from another office or even from the beaches of Mexico, to expand their perspectives and bring fresh inspiration back to the team.
The OpportunityWe are looking for a Paid Media Strategist to lead the planning, execution, and optimization of paid social and digital media campaigns. This role sits at the intersection of strategy, performance, and creative collaboration, ensuring our work not only looks great but performs.
You will work closely with creative, content creators, and account teams to translate business goals into thoughtful paid media strategies that drive measurable impact.What You'll Be Doing

• Develop paid media strategies aligned to campaign and business objectives
• Plan, launch, and optimize paid campaigns across platforms including Meta, TikTok, YouTube, Google, and emerging social channels
• Own budget allocation, pacing, and performance reporting
• Analyze performance data and turn insights into clear recommendations and optimizations
• Partner closely with creative teams to inform messaging, formats, and testing approaches
• Lead A B testing and experimentation across audiences, creative, and platforms
• Present performance results and strategic recommendations to internal teams and clients
• Stay on top of platform trends, algorithm changes, and best practices in paid media

What You’ll Bring

• 3+ years of experience in paid media or performance marketing, ideally within an agency or social first environment
• Strong experience managing paid social campaigns end to end
• Hands on experience with Meta Ads Manager, Google Ads Manager and TikTok Ads Manager required
• Comfortable working with data, reporting, and insights while keeping a creative mindset
• Experience collaborating with creative teams and influencing creative direction
• Strong communication skills and confidence presenting to clients
• Organized, proactive, and able to manage multiple campaigns at once

$65,000 - $75,000 a yearEqual OpportunityAt AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.
To ApplyThank you for your interest in joining our team. Please submit your resume along with links to your online portfolio as part of your application (if applicable). Due to the volume of applications we receive, we’re unable to respond to every submission. However, all applications are kept in our talent database and will be considered for future opportunities.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.