Job Digital Producer

Job Description

Digital producers are members of the digital department at the Toronto Star, whose goal is to package, enhance and promote Star journalism so that it makes a meaningful impact on our community and beyond, whether our stories are on  thestar.com, our newsletters, app, video, audio, social media or other platforms, both existing and emerging.

Working with editors and reporters across the newsroom, the Digital Producer will help identify, enhance and distribute our best journalism on digital platforms. Your strong news judgement and digital skills will help manage an engaging and lively homepage and social media feeds, giving our stories power and impact; your suggestions may extend to graphics, video and social media.  The Digital Producer reports to the Senior Digital Editor.

The digital desk operates 24/7. Early morning, late evening and weekend work will be required.

Responsibilities

• When responsible for thestar.com homepage, curate and edit the lineup of the Star website and apps, optimizing the mix and range of that lineup with newsworthiness, our brand and audience, and reader engagement in mind.
• Produce and package stories in a creative and innovative way.
• Respond in real-time to changes in audience patterns on social media platforms with content tailored for each specific platform to ensure that content is attaining sufficient audience engagement.
• Offer new material off the news of the day – or in advance of the news – and suggest and implement creative ways to enhance The Star’s journalism.
• Align with SEO and social media best practices, the behaviour of our readers and visual appeal to grow audiences by compiling and analyzing data on our readers, and share these lessons with colleagues for the purpose of shaping content.
• Build, edit and curate videos and other multimedia elements that enhance Star journalism and storytelling.
• When required, track stories identified for enhanced attention, and provide metrics so effectiveness can be measured and big wins can be celebrated.
• With senior management and department heads, strategize and execute the most effective timing for story release and promotion, and help to coach your colleagues on same.
• Create and contribute to an environment of growth, demonstrate enthusiasm and support colleagues in their work.

Salary: $60,502.95 - $74,054.11

Please submit your application by 5 p.m. on Jan. 27.

This is a notice of vacancy under Article 8 of collective agreement between Toronto Star Newspapers Limited and Unifor Local 87M. The hours of work for this position will vary according to the assignment but will all conform to a standard 35-hour work week as described under the collective agreement.